Keywords Using keywords combined with using check boxes further targets your search for electronics services. Cancel ODM and EMS providers are poor when it comes to brand marketing. Differentiation comes from identifying that short list of relevant attributes your organization does exceptionally well in comparison to other alternatives also available to buyers in industry. How many readers can say they work for (or with) a multi-billion dollar global technology company that almost no one has heard of? If you work in the electronics manufacturing services (EMS) industry, you’re likely to be one of those people. In comparison to other multi-national technology giants, EMS providers and original design manufacturer (ODM) appear to be in a continuous state of stealth mode. I’ve worked in the top tier of the EMS Industry for nearly two decades and I can’t tell you the number of times I’ve confused friends, family members, and airplane seatmates countless times by trying to explain who I worked for and what my company does. So why is it that as large and impacting as ODM and EMS providers are to virtually everyone who comes in contact with a TV, cell phone, (or virtually anything sol...